Caitlin Bray Huntington is an Integrated Brand and Marketing Strategist based in Austin, Texas. She’s currently the VP Brand Strategy at Fat Earth Media.
I’m a versatile and creative marketing executive with over 10 years of experience running marketing programs in startups and 400+ person companies, on both the brand and agency side. My marketing work has been featured in The New York Times, Vogue, Vanity Fair, Adweek, Forbes, and Fortune. A seasoned full-stack marketer with online, offline, performance, and brand expertise; my specialties are go-to-market strategy, demand generation, and strategic positioning. I'm passionate about building beloved brands and leading high-performing teams. Yale grad and Cannes Lions winner.
VP Brand Marketing &
GTM Strategy
2021 - Present
Fat Earth Media is a full-service creative performance marketing agency with a soft spot for mission-driven brands.
Brand & Marketing Consultant
2020 – 2021
Working with purpose-led DTC companies on go-to-market strategy, brand positioning, creative direction, team building, and sustainable growth.
Tamara Mellon
2018 – 2020
Senior Director Integrated Marketing for Series C funded DTC luxury women's shoe brand founded by Jimmy Choo Co-Founder, Tamara Mellon.
Saatchi Art
2015 – 2018
Senior Marketing Manager at Saatchi Art, the world’s leading and largest art e-commerce marketplace.
ModOp
2014–2015
Head of Content Strategy as part of an award-winning digital agency for notable clients like Sony PlayStation, Belvedere Vodka, Golden Road Brewery, and RYU Apparel.
Etc.
2021
Outside of work, I love reading, going for long jogs, asking to say hi to your dog, and being in nature. I made lemonade in 2020 by earning a specialization in Strategic Leadership and Management from the University of Illinois’ Masters of Business Administration and taking Rita Konig’s Create Academy Course.
Praise
"Marketing leadership is the number one most important hire in companies these days. Caitlin is a brilliant marketing leader. She sees the big picture of brand strategy while being able to manage the many moving parts of a marketing organization. Moreover, she's a standout collaborator and a delight to work with."
— Sarah Rutson, formerly Chief Brand Officer The Collected Group and VP Global Buying Net-a-Porter
“Caitlin understands the full picture of the marketing organization and is able to strategize across both brand and performance marketing. [She] has a rare gift of being able to work across a (very flat) organization getting key stakeholders coordinated and aligned. Her ability to get this kind of buy-in across the organization comes from the (earned) trust leaders across the organization have in her.”
— Malindi Davies, COO Tamara Mellon
“What I appreciate most about Caitlin is how she helped develop and grow her team—she sees what people’s strengths are, and helps them grow in their careers with guidance and constructive feedback. Any company and team would be lucky to have her—she’s whip-smart and has a discerning point of view.”
— Hina Khan, Brand Consultant, formerly Email Marketing Specialist at Saatchi Art